The way we do graphic design is non-classical

iGraphic is a graphic design agency established in Paris by Gaëtan Malphettes

in 2001

iGraphic offers a comprehensive solution for graphic design needs.

Our services range from strategic planning to marketing and sales expertise.

Gaëtan Malphettes, Paris

+33 6 99 35 99 98 - crea(at)igraphic.fr

Gaëtan Malphettes is an artistic director, graphic-designer, photographer, writer, trainer and entrepreneur

Graduated from Harvard Business School

With

35 years

of experience in creating and promoting art objects, we specialize in image design.

The cornerstone of every marketing initiative is strategy, and all components are interconnected.

Our clients

Rêves du Desert

Musée des Arts Décoratifs

Our clients

Musée du Louvre

Arts & Marières

Anel

Our clients - Portraits

L’Entrepreneur Magazine

Our clients - Portraits

THE CONCEPT

The focus is on cybersecurity, and I was going for a somewhat enigmatic vibe with a dramatic edge, complemented by abstract patterns in the background.

My goal was to capture something more authentic, more personal, and more lively than the typical stock images you come across online.

The idea of someone holding a gun is a visual metaphor for the role of Cerberus - as a guardian, ever-vigilant and always ready to protect.

L’Entrepreneur Magazine

Our clients - Portraits

Hotel Napoléon***** Paris

Corporate photo

Cabaret Sauvage, Paris

Our clients

Asiatides

Story-telling

Villa Alys

Paris

Under the sky of Paris

...

The words of Parisians ascend to illuminate the sky like stars

Even nature has managed to entwine with the Eiffel Tower, which now has brand new antennas ;)

Story-telling

Villa Alys

Paris

Savoir-faire

From workshop to home

Story-telling

Villa Alys

Paris

Web

Villa Alys

Paris

A commercial website should showcase the same elegant and dynamic features as its display site.

Video

Villa Alys

Paris

How can we express the magic and mystery of a savoir-faire?

Reportage

Villa Alys

Paris

some images for Instagram

Display

Villa Alys

Paris

Maison & Objet

Staging of the booth September 2022

Catalogues

Villa Alys

Paris

ON

(for winter)

OFF

(for summer)

at home

Catalogues

Villa Alys

Paris

Price list

Villa Alys

Paris

DNA

First and foremost, we need to establish the company's DNA.

This involves understanding its territory, philosophy, clients, market, competitors, and more.

By listing all the terms that could be associated with a brand,

you will acquire the appropriate vocabulary,

which will enable you to speak about your brand with fluency.

Our clients - Logos

The goal was to create

a stamp like the seal of a brand,

attesting to its French origin

(hence the blue, white, and red colors).

A symbol of expertise

and the French Art of Living

Our clients

Gaëtan Malphettes, Paris

+33 6 99 35 99 98 - crea(at)igraphic.fr

An example?:

How to express the essence of a brand in 3 words?

:

Lamps as Sculptures

How can one summarize the entire philosophy

of a brand in 2 sentences?

:

"Our creations are a moment of poetry captured in bronze."

"Our lamps allow one to reconnect with nature."

My best words

in French :

“Simplexité”

is the Art of describing systems or situations that appear simple on the surface but have underlying complexity

how complex behaviors can arise from simple rules,

or how complexity can be managed and presented in a simplified manner.

in English:

"whimsical"

Stands for a playful and creative skill set.

Characterized by the ability to conceive and implement ideas that are delightfully, unpredictable, imaginative, fresh, unique and always intriguing.

Someone with a whimsical skill set effortlessly blends elements of surprise, charm, and inventiveness in their creations.

Transcending conventional boundaries and challenging the status quo.

"The future of new images is, for me, tied to the accidents that the hand will cause."

Roman cieslewicz

Gaëtan Malphettes, Paris

+33 6 99 35 99 98 crea(at)igraphic.fr

Special Thanks

to: